Eight Thinking is a consultancy with the mission to teach, do and enable better integration of traditional and digital marketing.
THE DETAIL ON SERVICES
Workshops for groups or individuals, understanding landscape, planning and methods:
- Traditional media
- Digital media
- Social media
- PR in a digital world
- Handling crisis communications in social media
- *Custom made workshops available on request
Consulting for agencies or brands
This is available in an integrated solution in the form
- Integrated Channel Strategy (Across Paid, Owned & Earned)
or as standalone project assistance within paid, owned or earned:
From departmental and business unit audits to hands on change management
People, processes and frameworks for integrated work. Adapt your unintegrated team to the new marketing future.
Ensure the integrated success you’re reading about is happening on in your business or on your clients through audits of your people, partners and processes and an outcomes based model to take forward.
- Rehaul client team towards integrated approach
- Integrate internal agency teams across paid, owned and earned
- Integrate the communication process across departments (Marketing, Digital, Social, customer care and PR)
- Improve the integrated communication brief for better output on agencies
- Internal social media or brand as publisher and content provider set up
- Audit and create efficiency around agency and internal marketing / digital team process and outputs driving more accountability and better ROI
I have extensive hands on experience across paid, owned and earned channel strategy, so I’m not boxed into one channel or approach.
I’ve changed managed brands, and agencies to the new marketing future, and I know culture can make or break that change
I’ve learnt that one size and method doesn’t fit all, and connect tech to create leaner marketing solutions that work
I get my hands dirty… strategy means nothing without great execution and implementation
Years integrated paid media channel strategy (All channels)
Years social media strategy, implementation and management
Years PR strategy, approach and management
Collectively part of 6 Gold – Bronze IAB Bookmark wins and 2 Assegai’s.
The Bookmarks Social Media Marketer of the Year 2014
IAB jury member
AMASA digital lead
Extensive (1 year plus) hands on media experience across bluechip brands in SA including
Telecoms, FMCG, Government, Motoring, Retail, Financial, B2B, Gambling, and Alcohol Categories